Ways for Marketers to Use Google Data Studio

Ways for Marketers to Use Google Data Studio

Google Data Studio is an important tool for every business. It is a platform where brands can gather and store all their data from other platforms. It helps marketers gain a comprehensive insight into their marketing performance and the overall performance of the company online.

Benefits of Google Data Studio

Garner a Clear Picture of Your Target Audience’ Behaviour

The most important factor for marketers to closely look at before creating their marketing strategy plan is to know and understand their audience in-depth. To be able to do this, marketers need to gather as much information about their target audience from different platforms to pinpoint what they want, need, and what triggers them to make a purchase.


Measure Your Content Marketing Performance


Another important thing for marketers to conduct is a regular analysis of their performance. Without knowing how well or how bad your business is going is like leading a business blindfolded. Thus, measuring your overall performance will help you know what works and what doesn’t.

How to Create a Google Data Studio Report

Step 1: Choose Your Template

Google Data Studio has several pre-built templates that you can choose and modify to help you create data visualisation in a breeze. These templates can be modified according to your daily business operations while providing consistent data in the reports.

Step 2: Connect Your Data Sources


What makes Google Data Studio even more useful is its capacity to gather data from Google Suites and other third-party platforms. It can easily gather, store, and analyse data across all the platforms you are using and provide a visual report for your easy analysis and readings.

Step 3: Choose Your Metrics Well

Google Data Studio also allows brands to organise their metrics. It helps them focus on one goal by using the kind of metrics for the software to analyse. All depends what is important for you client – some of them would like to see a lot of data related to user demograhpics, some like for instance First Aid Works focus mainly on sales results.

Step 4: Choose the Right Visuals to Represent Your Data

There are various types of visuals you can choose from Google Data Studio that best fits your company or expertise.

  • bar chart
  • pie chart
  • tables
  • scorecards
  • scatter chart

Step 5. Edit Your Report


Google Data Studio also allows users to edit and make more modifications to their reports. There are essential elements that you can use to better your navigation and use of Google Data Studio when editing your report.


  • Controls: The controls are helpful for users to easily interact with the data. You can modify the control so you can highlight important information that you want to highlight.
  • Theme and Layout: The theme and layout make the creation of the report even more modifiable. It helps users make layouts that are unique to your brand’s needs and daily business operations.


After editing your report, you can easily share them with whoever you want or need to share the information. You can either share the information using the shared link or share it with other communication channels. Google Data Studio is one tool that can help businesses do a better performance while at the same time promoting a more efficient way of working in the digital world.


If you don’t know Data Studio yet, we highly recommend it to you. Its pretty easy to learn as you can see on this tutorial: