Month: February 2017

Making Mobile Marketing Work For You

Making Mobile Marketing Work For You

Do you try to improve upon your own plan and view all you can on the topic? Work in your message composition. You can use 160 characters, so be concise, but clear. Your opt-out message can include that kind of message. Characters can be saved this way by you. It’s possible for you to get …

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Can Emotions Influence Email Readers?

Can Emotions Influence Email Readers?

Consumer journeys are fragmented into hundreds of micro-moments. Every touch point represents an opportunity for brands to influence customers decisions. Although brands might be liked or trusted, most fail to align themselves with the emotions that drive their customers most profitable behaviors. The subject line is before deciding to open an email, the first thing …

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